On the 3rd June we launch Hitachi Personal Finance - our new channel to market for personal loans. 
It’s a new way of doing business and our biggest opportunity to grow our share of the UK loan business.

Hitachi Personal Finance provides a valuable new route to market

This new direct channel will contribute at least 8% (£9.2m) of our personal loan target this year. It gives us a real opportunity to significantly grow our share of the personal loans market, which is
still dominated by high street banks.

We want to position HPF as a challenger brand; a brand with personality and challenge the perception that banks are the only loan provider.

And it is this concept that provides the basis for our Think again campaign and our marketing activity.

The new website www.hitachipersonalfinance.co.uk is built around seven loan products, which are themed around consumers’ needs.

And we’ve built in some irresistible features:

• Introduced a range of loans from six to 60 months giving customers more flexibility

• Increased our borrowing limit to £25k

• Introduced a very competitive 5.4% APR representative on loans between £7.5k and £10k

• Maintained some of the most competitive rates in the market, across all loan values

• Led the market by being the first to offer rates below those advertised to customers with the best credit history. With a     4.9% APR to around one in 10 customers borrowing £7.5k to £10k

• Teamed up with www.Ffrees.co.uk to provide a range of tailored offers that could save our customers hundreds of pounds a year. From 4% rebate off any amount spent with Waitrose, to savings of 3% at B&Q and more than 10% with lastminute.com or thousands on a new car.

The marketing campaign 

Our multi-channel campaign including outdoor, social media, online and pay per click advertising starts on Monday, combining striking imagery and humour to provide real stand out. It’s an idea with lots of mileage and flexibility. 
Most importantly it’s sure to generate a big response.

For more information contact:  Theresa Lindsay – Marketing Department
Hitachi Capital (UK) PLC. All rights reserved. "Hitachi Personal Finance" is a licensed trading names of Hitachi Capital (UK) PLC. Hitachi Capital Consumer Finance, 2 Apex View, Leeds LS11 9BH. Hitachi Capital (UK) PLC is an Appointed Representative of ITC Compliance Limited which is authorised and regulated by the Financial Services Authority.